Creating YOUR Brand {Be Successful with Lacey}

Hello Gorgeous Ladies.  I know that branding is such a BIG thing.  I want you to think about YOU and YOUR BRAND not just what colors, and logos, and websites.  Yes those things are important….but there’s much more to it.

 

Some think that branding is colors and web design, but it’s so much more.  Your brand is YOU! Your brand is your clients’ experience.  Yes, your online presence, your logo, and your product presentation will all help your client experience, but that’s not what it’s all about.

When creating your full brand it’s awesome if you can get with a designer.  If you don’t have the funds to hire an expensive designer, it’s ok. Work with what you have, be yourself, and rock it out!

Some tips for creating your brand….

• Online Experience- Your clients will most likely have their first experience with you and your business online.  It might be online social media or your website or blog.  So getting yourself out there in a professional and amazing capacity is important.  You want to put your best foot forward from the beginning.
• Offline Experience- Your clients will have to contact you and from there you want to make sure that the experience is a good one.  Be prompt with contacting them and giving them the information that they need in a good way.  You always want to put your best self forward.  Showing up on time, looking professional, being yourself.  Little things matter….especially to a detailed bride.
• Know What Matters Most- Sharing yourself, what you enjoy, and what is important to you is important in building a brand around YOU.  Clients, especially brides, are going to connect with you over more than just pictures.  They want to enjoy the same things, dislike the same things, and obsess over the same silliest things that you have in common.

 

Your brand is YOU.  It’s the experience that YOU give your clients.  Take some time, maybe just an hour or two, to write out what you what YOUR brand to be.  Think about what type of experience you would like your clients to have.  From online experience to receiving their finally products….map it out.