Shooting For Your Brand {Be Successful with Lacey}
Once you have an idea of what you want your brand and your client experience to be you need to have images for your online presence.
If you have found your ideal client or know where to look….start there. If not ask your friends to model. You need images to display. If you have sessions that you love and that’s what you want to shoot more of….show those.
You should have a cohesive brand and clients should receive images similar to the ones you are displaying. If you can display multiple shoots with the same style, this will enhance your brand and your experience. Clients will know what to expect and then you can surprise them with an even better experience in the end.
Steps to Shooting for YOUR Brand
-Identify Style- you should be aware of the style that you want to shoot and deliver to your clients
-Shoot- Give away 2 sessions. Shoot them with your brand style in mind. Showcase those images. With these sessions BLOW THEIR MINDS. Use these as a building block to grow your client experience and they will spread the word.
-Styled Shoot- If you can, collaborate with other vendors/friends and set up a shoot that really sets you and your brand apart. Use these images to showcase you and your style.
Having a cohesive brand, style, and experience is such an important part of your business. Keeping things the same will help establish your professionalism and business skills. Take the time to write down your plans for your brand and the style that you want to shoot. Research, write it down, do it right the first time….trust me it will be worth it.
